The effect of Facebook addiction


Source: DailyTech

Mark Zuckerberg, from Harvard University, launched the site called “” in 2004. The site became a hit within two years after it extended beyond educational institutions. Anyone can become Facebook user by registering with email address and it is free to join. With 1.3 billion active users per month, Facebook becomes one of the most popular social networking site and the number is still growing. Love it or hate it, there is no deny that Facebook is already became a part of our life.

According to DigitalBuzz, 48% of Facebook users aged from 18 – 34 checking their Facebook would be the first thing they do when they wake up.


Source: digitalbuzzblog

A recent study claims that the desire to stay on the top of social networking sites is the most difficult to resist compared to sex and sleep. How many people on earth can say that they can live without Facebook? The answer is too obvious to point out.

What spell that Facebook cast on their users? What makes Facebook so special that can attract billions of users? Facebook offers a new way to connect with each other and reach news that happened all over the world. Facebook users also obsessed with Facebook activities such as updating statuses, uploading photos and videos, checking in, and liking or commenting on posts. Once users registered on Facebook, they start being friends with anyone around them or following fans pages and it is a beginning of life engaged with Facebook. However, over past few years, the phenomenon of over rely on Facebook attracts significant attention. Here are few signs that can tell if a user is addicted to Facebook or not.

Source: brandrepublic

Source: brandrepublic

Firstly, checking Facebook whenever possible which means users would check their Facebook page anytime, anywhere they have opportunities to access. They tend to check most recent newsfeeds or comments that their friends left on their posts or perhaps just a habitual movement.



Secondly, spend more than an hour per day looking through Facebook. Thirdly, add as many friends as they could even someone they just met once. Finally, compromising real life and live in online social life. Facebook addict start to over-reliant on Facebook and give up the real social life. All of these actions are daily behaviors of Facebook addict. They have serious impact on people who overuse Facebook, especially young generation.

With smart phones and 3G/ Wi-Fi become commonplace, people can access social networking sites whenever they want and the number of “phubbers” grows dramatically. Although Facebook provides a brand new way of connection, it also brings negative effects to addictive users. Recent research from California State University shows that overuse social networking sites like Facebook can have serious psychological disorders, including narcissism, antisocial behaviors, mania, and aggressive tendencies among young adults. The healthy implications of excessive Facebook usage could occur not only on youth but also adults and even elders. Users make friends or connect with friends and relatives through Facebook instead of face to face could also results in losing skill of social interaction and communication as well as speaking skills. Moreover, a BBC News report suggests that online relationships lack of “real” social interaction could keep people apart. While people spend more time on social networking sites like Facebook, it may increase the level of social isolation.

Source: skinflint

Source: skinflint

The other negative impact is that it could decrease productivity both on study and workplace. Effectiveness and productivity may fall down due to frequently checking on newsfeed and comments on Facebook. Nowadays, students have a number of ways to access social networking sites which could be distractions whenever in class or study. It is more difficult for students to focus on educational tasks. On the other hand, work performance could also be affected by obsessing with Facebook as well.

Last year, a pair of Ph.D. students at MIT’s Media Lab, Robert Morris and Dan McDuff, came up a machine called “Pavlov Poke” to control their social media impulses. They set up some code to monitor their browsers and connect with a special device. If they visit Facebook site too often, they would get a shock sent from the device connected to their keyboards. They claim that the shock is not dangerous but is enough to get your attention.


Facebook is designed to enrich social lives; however, the impacts of overusing it cannot be overlooked. Although it has led to positive changes in the way people communicate and share information, misusing Facebook could bring negative effects on real life. It is important to let online users realize the consequences of over-reliant on Facebook and educate them how to make Facebook a valuable tool for communicating and receiving information.


Why Instagram?

Instagram was first developed in 2010 by an American company. Instagram is available on App Store and Google Play which enables its users sharing their lives through pictures and videos. It also enables users connect their Instagram account to other social networking sites, including Facebook, Twitter, Flicker etc. Since 2010, Instagram has over 180 million active users and 50 million photos are being posted daily with 1.1 million likes generated per second.

 There are five main buttons on Instagram user interface. Firstly, users are able to edit their profiles and follow other users. Following people allows you to see photos that been uploaded by people who is in your follow list. From within the “Homepage” button you can scroll through posts in chronological order by all of the users you are following by. The “Star Icon” button is where you can see photos by other users with most likes. The “Camera” shaped button allows you to take a photo or choose a photo from your device’s photo albums and share it. Anytime someone follows you, likes one of your posts, comments on your posts, or tags you into a photo, you will be notified from the “News” button.

 Instagram is one of the fastest growing social media; it is too big not to join. There are many reasons for Instagram users to find that it is attractive. First of all, Instagram offers 20 different filters that can be used to enhance photos. Users do not have to equip with professional photographic technique, even boring photos can look amazing with some of these filters. Users can also add a caption or hash tags to the photo. Photos with same tags which taken by different users around the world will be categorized in same section. Moreover, the photo can be geotagged from where the photo was taken and the photo will be categorized in specific location. Secondly, just like other social network, Instagram is based on having followers. However, when you are struggling with Twitter character limitations and feeling free to be yourself on Facebook, where every family member is on your friends list, sometimes photos make it easier.

 For personal, Instagram not only provides an opportunity for users to share their stories but also enables users to connect with each other, even someone you will never meet. Taking a glimpse into their lives, you will be surprised how different or how alike you all are. From a photo of your lovely breakfast, to a stunning view on beach, every moment that you deem special can be broadcasted instantly to all of your followers. Moreover, you also will find people with a large number of followers try to use those followings to do something good. It raises awareness on specific events that happened around the world.

 For company, Instagram gives brands a chance to tell their stories through visuals. Social media become an indispensable tool for companies to build and maintain their brand images. Instagram has become a more mature social media platform for marketers to deliver messages and communicate with customers. With creative photos or videos and relevant content to maximize the use of Instagram, followers will pass on the story of the brand to others and increase exposures. In some cases, Instagram can be a useful tool for charity or non-profit organization to promote donation. There are some companies have done a tremendous job within Instagram, among them Nike (5.5 million followers), NASA (1.4 million followers), Adidas (1.6 million followers) and so on. You can find out more brands, celebrities, sports, non-profit organisations on Instagram from its “Notable Users” page.

 Social media have changed the way people communicate and how they reach information. Nowadays, phone number no longer is the first thing that you are given when you try to make friends with others. Adding friends through Facebook, Twitter and Instagram becomes more and more common, especially between young people. People from all walks of life stay optimistic in social media; Instagram is especially emphasized, because of the size of potential viewership. Instagram not only provides a platform for personal users to connect with each other but also offers brands an opportunity to establish a long term relationship with customers. Instagram seems to play an important role in our daily lives; it is excited to see how Instagram continues to grow and how they react to competition within photo sharing industry in the future.